In what could have been a legacy of hit movies after 3 Idiots, turned out to be a very mediocre affair for Bollywood actor Aamir Khan.
He was the star of millions but now he is hated alike. Aamir is known to be a perfectionist who does one movie at a time and delivers a hit. Producers bee line after him to get his dates. However, his latest movie “Talaash”, that released last Friday 30th November, turned out to be damp squib for him.
And the reason for this wasn’t the case that it was a badly made movie. It was actually a movie of the genre of Aamir. However, activists fighting for men’s rights, promoting the concept of male welfare and creating platforms and infrastructure to support, guide and coach distressed and victimized men, proved to be an unanticipated dent for him.
Aamir had reportedly pushed off the shooting of Talaash movie in order to do a television series “Satyamev Jayate” which promoted rampant misandry (social hatred against men), vilified men, denigrated their rights and justified abuse of men by women. The show went on to show scripted cases and fudged statistics in order to gain TRPs and sound “politically correct”.
Men’s Rights Organizations all over India were peeved by this and hence they not only decided to give Aamir’s latest flick “Talaash” a miss, but also publicly announced their plans to boycott his movie Talaash. The demand for boycott was met with huge response and the campaign was a success as we can see it here
Zoom Tv, The Bollywood Channel, covered the news of boycott and also reported that Aamir must not ignore the boycott and the demand.
Meanwhile internal sources have told us that had it not been for the boycott, the movie would have been a huge success and it was a well-made movie. But as the wave of boycott caught up, and people started supporting the demand made by men’s rights activists that finally it hit where it hurts most – revenues.
Reportedly, Aamir’s weekend collections are 435 million INR whereas the cost of the movie is 400 million INR. Projected expectations for the movie from the weekend collections were 550 – 600 million INR. However, owing to unanticipated success of the call for boycott from around 15000 families, the movie was hit badly, as reportedly a huge chunk of the society, already miffed with Aamir for his show Satyamev Jayate and its partisan standards decided to join the boycott and give his movie a miss.
Rough calculations show that Aamir took a potential opportunity loss of close to 100 million INR or more because he angered the men of India by not only stereotyping them, but also promoting the concepts of wife slapping husband and usurping husband’s hard earned property, on national television.
Interestingly, when the TOI carried this story, Aamir’s supporters commented that they will make sure that Aamir gets his money as they will be watching the movie twice. This attitude itself shows that die-hard Aamir fans were wary of the protest, the boycott and wanted to undo it by over-watching the movie. This tension in Aamir’s fans was a success parameter for the boycott.
The boycott and its result of denting Aamir with an opportunity loss of more than 100 million is a warning to the society. If this society does not mend its ways and does not stop its vilification of men, such losses will continue. Choice is with the society.