AIMWA Announces Refund for Razor campaign


Sub: Announcing boycott of Procter and Gamble Products

About AIMWA:

All India Men’s Welfare Association (AIMWA) is the first ever organization formed in India to fight against all kinds of discrimination against men and boys. AIMWA was launched in Hyderabad on 11th October 2009 and has expanded to Bangalore and Chennai within two months of its launch with around 1000 members.


Gillette, the manufacturer of branded shaving products for men has come up with the idea of “Women against Lazy Stubble” wherein men not shaving, or men sporting stubble have been tagged as “lazy” and their women have every right to detest and demean them. And Gillette also tags this campaign as “Women on the warpath”. This ad campaign was launched on November 7, 2009 and includes campaigns on various media channels as well.

AIMWA perceiving this campaign as downright sexist and anti-male launched a massive online protest against the ad-campaign and demanded apology from Procter and Gamble as well as the brand ambassadors Minisha Lamba, Neha Dhupia and Mugdha Godse. The demands of AIMWA were well voiced by our media friends.

However, as Procter and Gamble has failed to respect the demands of AIMWA, AIMWA now launches “Refund for Razor” campaign. Members of AIMWA will be sending used Gillette Razors to Procter and Gamble office in Mumbai and asking for refund for the razors as Gillette has failed to respect the very men for which it designs the products.

AIMWA also urges the citizenry, those who support the protest of AIMWA against the commoditization of men to boost consumerism and sales, to join hands in the “Refund for Razor” campaign and send used razors back to Procter and Gamble office in Mumbai and demand a refund.

Additionally AIMWA calls for boycott of all brands under the Procter and Gamble India Ltd. Company like, Braun coffeemaker, Duracell, Old Spice, Pantene, Vicks, Oral-B, Head and Shoulders, Gillette, Tide, Pampers, Pringle potato chips, Ariel detergent, etc. and use alternate brands for the same products.

Thanks and Regards

All India Men’s Welfare Association


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