Women Against Lazy Stubble (WALS), is a sexist hate campaign started by Procter and Gamble India Ltd. (P&G) to boost their sales of shaving products because the STUBBLE was slowly catching up as a fashion trend for men and this was hitting their businesses.
So, in order to boost their sales P&G has stooped to low levels of sexism to promote their business.
Women are being urged to detest unshaven men!
And P&G calls this as a welfare initiative for men! They are increasing competition in the already hyper-competitive life of men and that is welfare of men! Tomorrow my girl-friend will leave me because I could not find time to shave and she will go off with a “Clean Shaven Metro sexual” being influenced by this campaign then will P&G compensate me?
The campaign, as proclaimed by P&G, is based on a research by Neilson. Now how do I not know that when P&G can run a sexist campaign to boost their business, they cannot buy off Neilson’s research to suit their tailor needs. After all, business is a financial war and “Everything is fair in LOVE and WAR”.
And what does P&G say about this research below,
The above report says, “Stubble is the way to win a woman’s heart, a study has shown. Researchers found that women are more attracted to men with stubbly chins than those with clean-shaven faces or full beards.”
Or was it that such researches were harming P&G’s business prospects so they just bought up some research and promoted a sexist campaign roping in Bollywood actresses Minisha Lamba, Neha Dhupia, and Mugdha Godse to promote male-hatred with statements like. “Lazy men should shave.”
So boyfriends of the above three actresses beware, inspite of all the efforts you are doing to woo your lady, if you do not get time to shave she will just leave you calling you “LAZY” and walk off to a Clean Shaven Metro Sexual or else P&G’s research will fail downright. And in case they don’t have boyfriends, I am not surprised.
Anyways, coming back to P&G, whatever they said to promote their products, “Women to detest unshaven men or men with stubble are lazy or Women or warpath etc.” is nothing but a hate speech. If we simply replace the word women with Hindus and men with Muslims then it becomes a communal hate speech. Similarly P&G have issued Gender Hate Speech against men and as a men’s rights activist it is not acceptable to me.
P&G has the audacity to call men with stubble as lazy. Well it must realize that Sikhs cannot shave as per their religious reservations. So by calling men with stubble or beards as lazy they have just called all Sikhs as lazy including the Prime Minister of India, Dr. Manmohan Singh.
Moreover, P&G has no right to impose conditions on men. Stubble is a man’s right and calling a man with stubble as lazy is infringement of men’s rights and is unconstitutional.
So dear ladies, sorry I love my stubble. Kindly adjust.
And for P&G, keep watching this space for more updates against your W.A.L.S. till you withdraw the campaign with a public apology to all men from your end as well as from the three actresses’ end.